by Dale Hefer, ISBN:9781770200296, R159.95
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Founding director of Chillibush Communications (Pty) Ltd Dale Hefer started her company in 1998 as a one-woman show. Operating from a rented garage and using her boyfriend's computer and money borrowed from her sister as start-up capital, Dale soon grew the business to the R1-million mark (just two years later, it was up to R18 million). Today Dale employs a team of 40-plus and has projected earnings of R70 to R80 million. In From Witblits to Vuvuzelas she shares a wealth of advice for South African marketers in witty, straight-talking style. The title provides guidelines based on the author's years of experience with clients and incorporates invaluable insight from local marketing professionals. Each chapter contains personal anecdotes that illustrate key concepts, and focuses strongly on our diverse culture and the challenges and pitfalls that marketers encounter in this country. From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.
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